Web Analytics is performed collecting, analyzing and measuring internet data, especially website traffic and the number of рages viewed. It discloses more useful information. It is also used for market research for estimating traffic trends in order to improve effectiveness of any website. There are many web analytics tools paid and free used for analysis and reporting of the data.
Web analytics helps you to monitor the effectiveness of your web marketing strategies, behavior of your website visitors and micro and macro conversions. It gives you the opportunity to understand and analyze your website click-streams data and make conclusions about web marketing efforts, customer satisfaction, effectiveness of the web content, conversions, etc. Using the data you will be able to understand by which keywords people appear on your website and through which search engine or relevant website. Web analytics also helps to identify how many times a certain visitor came back to your website and especially which pages s/he preferred to check out. The identification of IP addresses will reveal your visitor’s location/city. You will also be able to see which visitors become customers, which content or acquisition source has produced more tangible and intangible results.
By understanding and analyzing what’s going on your website and your web users actions, you can take appropriate steps to optimize your website. Web Analytics will let you know which pages of your website were most viewed and which ones were generally ignored. For this you need to improve or adjust all pages of your website. You can track which items were viewed more and understand what your market waոts.
